New definitions for inclusion in future editions of A Dictionary of Intellectual Property Law. Suggestions for new entries, or comments on existing ones, gratefully received on the blog or by email (using the contact form at the foot of the page).
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Thursday, 22 August 2013
Place branding
An umbrella term encompassing nation branding (qv), region branding and city branding (not qv, because it's pretty clear what those expressions mean once you've got your head round nation branding).
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