New definitions for inclusion in future editions of A Dictionary of Intellectual Property Law. Suggestions for new entries, or comments on existing ones, gratefully received on the blog or by email (using the contact form at the foot of the page).
The art of writing is the art of discovering what you believe. Gustave Flaubert
An umbrella term encompassing nation branding (qv), region branding and city branding (not qv, because it's pretty clear what those expressions mean once you've got your head round nation branding).
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